Read: (part-1 Find best mobile ad networks for app)
8. StartApp
StartApp is a mobile-only company that offers interstitial ads, 3D walls, splash and slider ads as monetization strategies. Their unique social data platform allows publishers to have a detailed outlook of their users in order to optimize and successfully execute their mobile strategies. The platform counts on smart targeting to deliver relevant ads that will consequently provide the most engaging user experience possible, while offering strong results to advertisers.
Although it can be considered to be more intrusive than traditional banner advertising, some developers claim to have achieved higher revenue rates using the Startapp network
9. Revmob
Revmob ad network uses interstitial and notification style ads as a main form of monetization. Rewarded video campaigns are also offered to promote and enhance user engagement. The network is known for pulling above average eCPMs and significantly improving revenues.
The platform has a fairly simple to integrate SDK, provides support and instant analytics to users, besides being recognized for a quick payout process.
10. MobileCore
MobileCore is a mobile ad network mostly focused on the Android platform. With minimal data consumption, one of their main features is AppWalls, a less intrusive take on interstitial ads. Instead of covering the full screen, AppWalls seamlessly appears to users without the aggressivity of some other competitors. Although this is an innovative approach, some developers complain that MobileCore is a standalone platform, since it may crash when combined with other networks.
11. Flurry
Flurry sets itself apart from competitors by relying on a cutting edge analytics system that enables publishers to track and monitor a portfolio of apps distributed on different stores. The platform allows for in depth performance analysis and successfully measures consumer conversion metrics.
For those who are interested in testing and optimizing ad campaigns, Flurry shows great potential for high revenues with their extensive analytics features.
12. AppLovin
AppLovin can be quite an interesting tool if you are interested in user analysis. This mobile ad network allows you to filter users by country and track fill rates and eCPM. To maximize app monetization and earning, AppLovin allows publishers to choose their desired mix of advertising formats. They are able to choose the combination that works best for their app format, while creating a one of a kind experience for the user. Besides that, the company is recognized and praised for having quick and efficient monthly payouts.
13. Millennial Media
Millennial Media provides varied deals to mobile developers, including not only advertising services, but promotion and publishing offers as well. The platform is recognized for their intelligence and research data features. The mobile ad network is easy to use and acts as a marketplace where advertisers compete for publishers’ ad space inventory by category. Publishers are also given the ability to cross promote their apps. Due to their flexibility, some experts say Millennial Media is a great combination of monetization and advertising for mobile apps.
Although the network’s ads may be considered somewhat intrusive, the company is known for above average revenue rates.
14. Ogury
Ogury is a premium mobile ad network known for precision in targeting technology. The company believes that better targeting leads to better campaign results, which consequently mean improved app monetization. Ogury’s advertisers are exclusively composed of superior brands, guaranteeing a minimum eCPM. Still, their detailed proprietary data from more than 250 million global users can be very beneficial to publishers of apps targeted to premium audiences.
Now that we’ve gone through some top ad networks, here are a few tips and tricks to ensure a successful ad monetization strategy:
Choose the ad networks that best match your target audience. If your audience is considered to be composed of premium users, for instance, a wise tactic to improve monetization would be to select a mobile ad network that is dedicated to reach that target. As seen before, each platform focuses on different areas. Whether you are launching a utility app or a game, there will be a specialized network to suit your particular needs.
Furthermore, certain networks may demonstrate better performance in specific countries where they have direct deals with brands and companies. These stronger presences consequently lead to higher payouts. Make sure to also consider such traffic aspects before choosing your mobile ad network.
After selecting your networks, carefully read through the company’s documentation as you Integrate their SDKs. They are interested in keeping you as a client and can offer interesting suggestions of ad placement and frequency to optimize your results. They are experts in the business and their insights shouldn’t be ignored.
After letting your app run for a couple of weeks, analyze which ads performed best, which provided better conversion rates and which one is paying the most.
This data will assist you in determining whether your initial choice should be maintained or whether poor-performing networks should be turned off and substituted. Be aware that it is always possible to change your mind and try different options. If your initial choice does not bring the results you were hoping for, testing alternatives can be a simple strategy to enhance revenue. Due to extremely high competition between different platforms, changing between them is a relatively uncomplicated process and can be achieved by simply integrating the desired SDKs.
Monitoring mobile ad network performance will ensure that you are getting your highest eCPM rate and boosting your ad revenue possibilities.
Have you had any direct experience with any of the above mentioned networks? Do you recommend any that weren’t featured on our list? Join the discussion by leaving a comment below!
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